THE CLIENT - POINTER
Pointer is a non-profit organization, based in Melbourne that specializes in cut through guerrilla campaigns for the rights of animals in Australia. Pointer is focused on creating general awareness about the negative
welfare and treatment of dogs and their pups in Australian puppy mills. Puppy Mills in Australia have been kept quiet for a number of years and just recently, this issue has come under the spotlight in the media. The mothers of the puppies are kept in small cages, where they are continuously bred for profit and are forced to live in a horrendous environment.
Puppy Mills within Australia are well hidden from the general public. By purchasing a puppy in a pet store or purchasing a puppy off the internet, you are allowing the backyard breeders and puppy mills continue to abuse and torture innocent animals.