The aim of re-designing the branding identity of City Square is to create a new and inspiring campaign, and branding to correctly exhibit the atmosphere, aura and characteristics of the central city park. City Square was in desperate need of branding, way-finding and advertising as many of Melbourne’s residents are not aware of the spaces name. The Reserve.
The Reserve is our gift to you. A little slice of the World’s Most Liveable City, that you can call your own. With a substantive, multicultural community at the basis of a thriving arts and culinary district, Melbourne is considered by many to be the cultural hub of Australia.