The Women Talk Money campaign enjoyed strong digital success throughout the campaign period (July - September). Social media spearheaded awareness and brand recognition, accounting for 34% of all visits to the website.
The average social media user spent 1:09 on the website, viewing 1.9 pages. The bounce rate was low, showing that only 66% of people left the site after visiting only one page.
The most popular landing page was the homepage, which accounted for 92% of all traffic fromFacebook, followed by ‘Gender & Money’ and ‘Common Issues’.
The overall engagement rate for the Facebook content was a high 3.9%, which means that 3.9% of people who saw the posts engaged with them by reacting, commenting, sharing, or clicking.
Despite very lean budgets, the campaign has managed to significantly benefit from digital marketing techniques to raise awareness and uptake of Women Talk Money’s resources.