The client //
RSPCA is an animal welfare organisation and community based charity - that works to prevent cruelty to animals by actively promoting their care and protection. 

The brief // 


The outcome //
Creating a recipe application available on android and apple products will assist in minimising the wastage of food - allowing you to eat healthily and gives you the opportunity to give leftovers to your pet. The recipes supplied will be dietitian approved for animals and humans - allowing you to giving man and best friend a long healthy life together.

THE BRIEF
To design a proposal for ‘your’ design studio, which outlines the key benefits of the studio including: The final identity and branding positioning for your studio, your developed service offering, key team members and their responsibilities, design ethos and approach.

//THE BRIEF
To create a brandmark for an aspiring designer in Melbourne along with the start up of their blog. Whilst using copperplate calligraphy with a twist to create the fashion brandmark.

THE CLIENT - POINTER
Pointer is a non-profit organization, based in Melbourne that specializes in cut through guerrilla campaigns for the rights of animals in Australia. Pointer is focused on creating general awareness about the negative
welfare and treatment of dogs and their pups in Australian puppy mills. Puppy Mills in Australia have been kept quiet for a number of years and just recently, this issue has come under the spotlight in the media. The mothers of the puppies are kept in small cages, where they are continuously bred for profit and are forced to live in a horrendous environment.
 

THE ISSUE
Puppy Mills within Australia are well hidden from the general public. By purchasing a puppy in a pet store or purchasing a puppy off the internet, you are allowing the backyard breeders and puppy mills continue to abuse and torture innocent animals.

The brief was to create an 'easy to understand' visual graphic of ntegrity's implementation scale. This was created so that prospective and existing clients would have a better understanding of ntegrity's process while in communication of implementation of strategies. 

//THE BRIEF
You are asked to compile a review and discussion of your experiences in the form of an essay. You must present a detailed critical analysis your internship experiences and examines the relationship between theory and practice. This assessment task is an opportunity to reflect on the knowledge you have accumulated throughout your degree and to connect it with the skills you’ve acquired working in a professional environment. Doing so will bring new depth and meaning to both experiences. In addition to your analytical discussion, this is also a design task so please consider how best to present this material.

A selection of monthly content pieces create for boosting their online community via facebook.

The Truffle Corporation offer a wide range of truffles which are handcrafted and beautifully finished. Using quality ingredients the beautiful range of goodies are specially designed to suit all occasions.

I was lucky enough to attend the Jump from paper workshop that my wonderful friend Julian May was running. It was held last Saturday.

It was also held at my design college so I was familiar with the space we were all working it. This was so much fun and really motivated me to start doing paper craft.

The brief was to create paper craft surrounding an object – so basically creating a scene. Here is mine.

Photography by Sean McDonald
http://seanmcdphotography.com/

THE BRIEF
To create posters about a current social issue without the use of type.

THE CLIENT - VOLUNTEERING VICTORIA
Volunteering Victoria is a non-profitable organization in which maintains the leading role of volunteering within Victoria. The focus of this organization is to promote a rewarding and beneficial outlook of volunteering. With the use of collaborative management, the process of volunteering is an easy and straight-forward development in which creates a positive experience for all parties involved.

Avant Garde Paris is an LA-based jewelry brand that holds an uncanny knack for capturing designs that combine refinement with a cutting-edge aesthetic. Marie-Eve Carre is the architect behind Avant Garde Paris‘s fun, original and minimalistic designs. 

The brief was to create promotional collateral for the Australian reveal. The handmade jewelry will be sold in boutiques and this publication will be given to stockists to assist in promoting the brand and the products.

The aim of re-designing the branding identity of City Square is to create a new and inspiring campaign, and branding to correctly exhibit the atmosphere, aura and characteristics of the central city park. City Square was in desperate need of branding, way-finding and advertising as many of Melbourne’s residents are not aware of the spaces name. The Reserve.

The Reserve is our gift to you. A little slice of the World’s Most Liveable City, that you can call your own. With a substantive, multicultural community at the basis of a thriving arts and culinary district, Melbourne is considered by many to be the cultural hub of Australia.

This is was my website's holding pages animated GIF background. Beware, it can give you a massive headache. Apologies in advance.

I completed eDMs for M Dreams as a contractor with The Element Agency while their in-house designer was on leave. 

During this time we completed eDMs for Melissa Shoes, Rollies and Panapana - being sent out to their customer base in Australia. 

These are four examples of the eDM's I created for a retail company. 

The Women Talk Money campaign enjoyed strong digital success throughout the campaign period (July - September). Social media spearheaded awareness and brand recognition, accounting for 34% of all visits to the website.

The average social media user spent 1:09 on the website, viewing 1.9 pages. The bounce rate was low, showing that only 66% of people left the site after visiting only one page.

The most popular landing page was the homepage, which accounted for 92% of all traffic fromFacebook, followed by ‘Gender & Money’ and ‘Common Issues’.

The overall engagement rate for the Facebook content was a high 3.9%, which means that 3.9% of people who saw the posts engaged with them by reacting, commenting, sharing, or clicking.

Despite very lean budgets, the campaign has managed to significantly benefit from digital marketing techniques to raise awareness and uptake of Women Talk Money’s resources.

These social posts were created specifically to promote the pieces of clothing you may find in a St Vincent De Paul's Opportunity Shop and how purchasing good from these stores benefits the wider community.